Work / Case study
DMG Engineering
A full brand toolkit, a rebuilt website and an organic social engine for a mechanical and electrical contractor that has been delivering across Ireland since 2004.
Brand, Social, PR & Website
DMG Engineering: brand, website and social
The Brief. DMG Engineering has delivered mechanical and electrical contracting across Ireland since 2004, for commercial, industrial, pharmaceutical and healthcare clients. It had a brilliant culture, great clients and a reputation for getting complex builds right, but that story wasn’t being told as well as it could be. DMG wanted to amplify it, to clients and to the skilled trades and engineers it wants to bring on board.
The Move. We built a full brand toolkit covering positioning, visual identity, photography and tone of voice. We rebuilt the website from the ground up, with new copy across every page, a careers section, a news hub and SEO built into every page. Then we put the content engine in place: a LinkedIn and Instagram strategy, and a PR and awards plan.
The Result. The new website has just gone live and is already gaining traction in Google search. On social, in the first month and with no paid spend, DMG’s LinkedIn page views rose 640% and the page gained followers more than seven times faster than before. The strongest posts were about people and projects, led by a careers spotlight with a 58% engagement rate.
First month results
+640%
Increase in LinkedIn page views in 30 days, all organic.
7x
Faster follower growth, from about 1 a day to 7.7.
65%
Of LinkedIn page visitors are senior level or above, including 177 directors, owners and C suite.
63%
Of Instagram views came from people who did not yet follow DMG.
LinkedIn and Instagram analytics, 30 August to 28 September 2026, six organic posts. Search results from the new website to follow.
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