Paid social agency in Ireland

Bond and Barrel plans, runs and reports on paid campaigns across Meta, Google, YouTube and LinkedIn for growing Irish businesses. We put budget behind a clear message, aim it at the right people and report the results in terms you can act on. Every account is run by a senior person with years of media buying experience for national brands.

Three dials

Paid media works when three things are set right.

Audience. Who you reach, built from what you know about your best customers.

Message. Creative that says one clear thing, tested and refined as results come in.

Budget. Spend moved to what works, and away from what does not, every month.

What’s included

Planned, run and reported by senior people.

01

Google

Search and Performance Max campaigns aimed at people already looking.

03

YouTube

Video campaigns that build your name with the right audience.

04

LinkedIn

For business to business brands that need to reach decision makers.

How we work

How a campaign runs.

Brief. We learn your offer, your customers and what a good lead or sale is worth to you.
Plan. We pick the channels, set the audiences and recommend a starting budget.
Build. We write the copy, direct the creative and set up tracking before anything goes live.
Run. We watch results closely in the first weeks and move spend towards what is working.
Report. You get a plain report each month on spend, results and what we change next.

Choosing channels

Which channel suits your business?

Meta (Facebook and Instagram) suits most consumer businesses and local services that want enquiries or sales.
LinkedIn suits business to business firms that need to reach decision makers by job title, industry or company size.
Google Search reaches people already searching for what you sell.
YouTube builds awareness with video, often alongside Meta.

Most Irish SMEs start with one or two channels and add more once the numbers prove it.

Is this for you?

Paid media makes sense when

You are boosting posts and are not sure what it is doing
You have a clear offer and want more of the right people to see it
You want leads or sales you can trace back to spend
Your reports show clicks, not customers
You are launching and need reach quickly

How we report

Reporting you can act on.

If we cannot measure it, we will tell you before you spend it.

Let’s Talk

Questions

Paid media: your questions answered

How much should we spend on ads?

It depends on your goals, your market and how many enquiries you can handle. We recommend a starting budget after the first conversation, then move it to what is working once results come in.

Is the ad spend included in your fee?

No. Ad spend is paid directly to the platforms, such as Meta, Google and LinkedIn, so you always see exactly what was spent. Our fee covers planning, running and reporting.

Do you make the ads too?

Yes. We write the copy and direct the creative, with design and video from our specialist bench where needed.

How is pricing worked out?

Campaign setup is a fixed fee. Ongoing management is a monthly retainer based on the channels we run.

Do you work with businesses outside Meath?

Yes. We are based in Ratoath, Co. Meath, and run campaigns for businesses across Ireland.

Can you take over campaigns we already run?

Yes. We start with a review of your current accounts, keep what is working and fix what is not.

Works well with