Marketing Insights for Irish SMEs
Insights.
Practical answers on brand strategy, websites, SEO and GEO, PR, sponsorship and paid media for growing Irish businesses.
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What is GEO? A guide to AI search for Irish SMEs
What GEO means, what Google and the AI platforms have actually said, and the practical steps that help Irish SMEs in AI search.
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Brand consultant or agency: how to choose the right partner
Freelance consultant, large agency or boutique agency? How to choose the right brand strategy partner for a growing Irish business.
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What is brand strategy? A guide for Irish SMEs
Brand strategy explained without the jargon: what it is, what you actually get, and how to tell if your business needs one.
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Paid social in Ireland: how to get results without wasting budget
What paid social can do for an Irish business, how to set a sensible budget, and the questions to ask before you hire a paid social agency.